The Secret to Successful WordPress SEO

WordPress holds an incredible secret technique that, if used properly, will give you an immediate SEO boost.   The successful use of this SEO technique will allow search engines (like Google or Bing) easily locate and catalog each page of your WordPress site.

If those search engines have a clear idea of what your pages are about, they’ll be able to rank those pages higher.

How it SEO Works

SEO (Search Engine Optimization) is simply a matter of making each of your WordPress pages easier for search engines to find.  WordPress makes these pretty easy.  Your page or post title, for example, is automatically tagged so Search Engines can see it easily.  That’s why it’s important to make sure your titles have keywords in them.

But that’s the not secret…

The WordPress SEO Secret

As we’ve already discussed, WordPress automatically makes it easy for search engines to find your page or post Title tags.  But if you left those Titles blank, the search engines wouldn’t be able to use them.  Makes sense, right?

Here’s the secret…

Properly tag your images.  Here’s why…

WordPress, just like it does with your page or post Titles, makes sure that all the information associated with your images are easily readable by the search engines (like Google or Bing).  Most people, however, haven’t taken the time to fill out that information.

Take a look at this screenshot from our own WordPress Media Library…

The Secret to Successful WordPress SEO

A secret look at my own WordPress SEO

First, whenever you insert images, make sure you are using the Media Library.  Second, make sure you have filled out all available fields with keywords that relate to your pages content.

When you do this, WordPress will make sure the search engines get this information and those search engines will have a clearer picture (pun intended) of what your page or post content is about.

Properly tagging your images takes about a minute or so… and most people skip it.  If you are one of the few that do tag your images… you’ll be ahead of the game and have access to more traffic!

Did you find this post on a successful WordPress SEO using this image tagging secret useful?  If so, could you please like, +1 and share this post?  Do you have questions or other WordPress SEO tips?  Please leave a comment below!





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Leave A Reply (2 comments so far)


  1. Caroline
    8 years ago

    Hi Chris – I think this is a very over-looked area. Whilst we were taught to do this, sometimes it's easy to just forget.
    I do have a question about URLs and images. Lets say that I want to link an image to an external site. If I load the image into the media area, a URL is immediately assigned to the image and if I try and change this to the URL, the 'new' URL won't save.
    Whereas, if I upload an image from the image icon in the text editor, and then place the URl to the external site in here, this URL will be saved.

    Are you able to tell me why this is?

    Caroline


    • Chris Mercer
      8 years ago

      Hi Caroline – When you upload any file to the media library, the URL you'll see is the actual location of your uploaded file. It doesn't give you an option to set a destination URL there, because WordPress isn't sure how you'll use that image. The use of the image is actually defined in the post or page where it's used in (WordPress calls this "attaching"). That's why you are able to set a LINK URL there (but not through the media library). Hope that helps!

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