The More SEO Changes, the More it Stays the Same

WordPress SEO Changes - Rank Higher in Search

If you want your WordPress site to rank higher in search engine results, you’ll need to learn a new way of looking at your site’s SEO.  Why?

Because search engines (like Google) are in the early stages of a massive change in how they rank search engine results.  At the same time, the search engines aren’t changing a thing.  (Is your head spinning yet?)

A Brief History of Search

In the early days of the internet, when you found a website you liked, you would share it.  In those days, that meant putting a link on your site that pointed to the site you liked.  Since these links, linked “back to” the site they recommended, they became known as “backlinks.”

Google was one of the first search engines to analyze the way people shared on the internet.  They realized in counting the number of backlinks to a site you could get a general idea of the quality of content that particular site offered.

After all, if a website about cats had 1,000’s of other websites linking back to it (i.e. sharing the content), it, most likely, was a decent site about cats and should rank higher than another site that didn’t have any backlinks.

The True Purpose of Search Engines

Fast forward to today and backlinks are all the rage.  We are taught we need to create backlinks.  We hire people to create backlinks.  SEO companies are built on the fact that their backlinks are better than others.

Sounds great right?

Sure.  As long as you completely ignore that search engines, like Google,  are recommendation services.  They stamp their name (and reputation) on each and every search result.  If those results end up being low-quality content, users will stop using them (yes, they’ll even stop using Google).

Search engines know they have a problem if they continue to use backlinks as a primary source of results.  A few months ago, Google let loose the Panda update and with it, a signal that backlinks were no longer going to be a primary determination in how a site would be ranked.

Search Engines Go Social… or do they?

Now the buzzword isn’t backlinks, it’s “Social.”

It’s not hard to find an article that touts the new wave of SEO must be social.

You need to be on Facebook, Twitter, Google+, LinkedIn… blah… blah… blah.

You have to have your content shared through social networks… blah… blah… blah.

In our opinion, search engines aren’t “going social”.  They aren’t changing anything.

Their purpose is to find great content, then recommend it to their users in order of how relevant they think that content will be for the user.

That’s their business plan… their purpose.  Pure and simple.

Game Over?

We need to stop with the SEO tricks, techniques and other ways to “game the system.”  Google is smarter than any of us.  If anyone is currently having success, because they found a loophole that lets them put low-quality crap-content in front of users, they should save any money they’re currently making.

They’ll need it when Google crushes their unsustainable business model with an overnight fix, making their super-cool SEO trick obsolete.

A More Powerful SEO System

Want a powerful SEO system that will rank your site highly?  Simple.  Think like a search engine.  Ask yourself…

  1. Who will be searching for this content?
  2. If they find it, will they rate it as relevant, timely, useful and unique?
  3. If so, would they personally recommend it this content?
  4. If they share this content, who would they share it with?
  5. Will those people also be searching for this content?
  6. Go to Question #2

Notice we aren’t focusing on creating backlinks or engaging people on social networks.We are focused on producing content that others will rate as relevant, timely, useful and unique.  In fact, it’s content so good… they’ll personally recommend it to their friends.   Speaking of…

If you haven’t already, please click the +1 at the bottom of this post.

Was this post on helping your WordPress site rank higher in search results useful?  Was it good enough for you to recommend it to a friend?  Please share this post with few clicks or links back.

+Tip   (Why You Should +1 This Post)

When you +1, you let Google know this content is worth visiting.  As our way of saying thanks, after you +1 this post, you’ll reveal a secret section.  We call it our “+Tip.”  The +Tip for this post is a video that will show you how Google is determining if a site offers “unique” content.

Get your +Tip by clicking on the +1 below.

[PlusLocker]


Learn How to Reveal Content After a +1
 



(Watch SEO Tip: Rank Higher by Linking Your Google Profile on YouTube)
Here are the links featured in the video:

Link to place on your Author Page:
<a rel=”me” href=”https://plus.google.com/u/0/YOURGOOGLEIDHERE”>Google+</a>

Link to place on each of your Content Pages/Posts:
<a rel=”author” href=http://YOURAUTHORPAGEHERE >YOURLABELHERE</a>

Where to make sure everything is working:
http://www.google.com/webmasters/tools/richsnippets

[/PlusLocker]

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Leave A Reply (9 comments so far)


  1. Ellie
    8 years ago

    WOW… really strange… I put the code in and it keeps getting changed on my wp blog and places the rel-"me" at the end of the line rather than the beginning. I kept trying to fix it. But it shows up on the site correctly and looks right in the view page source. WOW… too strange… this is what I see in the html code via my dashboard!!!

    <p style="text-align: center;">Find me on Google+

    This is what WP kept changing it to …no matter what I did.!! Anyone else have this weird thing happen.


  2. Ellie
    8 years ago

    Strangely, I just checked about 20 minutes later.. and it’s all correct – even in my dashboard. I think I have gremlins. 🙂 Ellie


    • Chris Mercer
      8 years ago

      Don't worry Ellie… we all have them from time to time. Glad to see it's working!


  3. Caroline
    8 years ago

    Chris – this is such a useful tip – thank you for sharing it. The only question I have is about the About page. What is it, where do I get one, but I'll Google it and am sure I'll find what you are referring to.

    Thank You once again for such a quality site.

    Caroline


    • Chris Mercer
      8 years ago

      The "About Page" is any page on your site. In WP, you can create a new page, label is "About Me" (or whatever title you choose) and then make sure this is the page you link to your Google Profile. Hope that helps!


  4. Rick
    8 years ago

    Fascinating stuff Chris, but I've just realised that, as a fairly ordinary internet user, over the years I've searched and searched and found hundreds and hundreds of great web sites from which I have gleaned the information I've been searching for and probably found just as must interesting information that I wasn't originally searching for, and guess what? I've rarely (if ever) left a comment or given it any kind of rating.

    I find the info I'm looking for, use it and move on, and if at some time I'm talking with friends and family (or whoever) about "stuff" I found on the internet I may remember to direct them by email or word of mouth to that useful website, or I save it in my favourites and email them the link?

    How does Google rate that? and if that what I do, I guess there's a whole (big) bunch of people doing the same thing and in the same way!? crikey SEO? what's that all about.


    • Chris Mercer
      8 years ago

      LOL! Believe it or not, they actually track the pages that people bookmark (make favourites) as well. Even when you email a link, it's noticed and measured as a way of sharing. As for how exactly Google looks at everything… they keep that secret. In my book, the moral of the story is keep producing content worth sharing and the rest will take care of itself. 🙂


  5. Scott
    8 years ago

    I don't see a +1 anywhere on this post?


    • Chris Mercer
      8 years ago

      Interesting Scott… should have been right under the post?

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