The More SEO Changes, the More it Stays the Same

WordPress SEO Changes - Rank Higher in Search

If you want your WordPress site to rank higher in search engine results, you’ll need to learn a new way of looking at your site’s SEO.  Why?

Because search engines (like Google) are in the early stages of a massive change in how they rank search engine results.  At the same time, the search engines aren’t changing a thing.  (Is your head spinning yet?)

A Brief History of Search

In the early days of the internet, when you found a website you liked, you would share it.  In those days, that meant putting a link on your site that pointed to the site you liked.  Since these links, linked “back to” the site they recommended, they became known as “backlinks.”

Google was one of the first search engines to analyze the way people shared on the internet.  They realized in counting the number of backlinks to a site you could get a general idea of the quality of content that particular site offered.

After all, if a website about cats had 1,000’s of other websites linking back to it (i.e. sharing the content), it, most likely, was a decent site about cats and should rank higher than another site that didn’t have any backlinks.

The True Purpose of Search Engines

Fast forward to today and backlinks are all the rage.  We are taught we need to create backlinks.  We hire people to create backlinks.  SEO companies are built on the fact that their backlinks are better than others.

Sounds great right?

Sure.  As long as you completely ignore that search engines, like Google,  are recommendation services.  They stamp their name (and reputation) on each and every search result.  If those results end up being low-quality content, users will stop using them (yes, they’ll even stop using Google).

Search engines know they have a problem if they continue to use backlinks as a primary source of results.  A few months ago, Google let loose the Panda update and with it, a signal that backlinks were no longer going to be a primary determination in how a site would be ranked.

Search Engines Go Social… or do they?

Now the buzzword isn’t backlinks, it’s “Social.”

It’s not hard to find an article that touts the new wave of SEO must be social.

You need to be on Facebook, Twitter, Google+, LinkedIn… blah… blah… blah.

You have to have your content shared through social networks… blah… blah… blah.

In our opinion, search engines aren’t “going social”.  They aren’t changing anything.

Their purpose is to find great content, then recommend it to their users in order of how relevant they think that content will be for the user.

That’s their business plan… their purpose.  Pure and simple.

Game Over?

We need to stop with the SEO tricks, techniques and other ways to “game the system.”  Google is smarter than any of us.  If anyone is currently having success, because they found a loophole that lets them put low-quality crap-content in front of users, they should save any money they’re currently making.

They’ll need it when Google crushes their unsustainable business model with an overnight fix, making their super-cool SEO trick obsolete.

A More Powerful SEO System

Want a powerful SEO system that will rank your site highly?  Simple.  Think like a search engine.  Ask yourself…

  1. Who will be searching for this content?
  2. If they find it, will they rate it as relevant, timely, useful and unique?
  3. If so, would they personally recommend it this content?
  4. If they share this content, who would they share it with?
  5. Will those people also be searching for this content?
  6. Go to Question #2

Notice we aren’t focusing on creating backlinks or engaging people on social networks.We are focused on producing content that others will rate as relevant, timely, useful and unique.  In fact, it’s content so good… they’ll personally recommend it to their friends.   Speaking of…

If you haven’t already, please click the +1 at the bottom of this post.

Was this post on helping your WordPress site rank higher in search results useful?  Was it good enough for you to recommend it to a friend?  Please share this post with few clicks or links back.

+Tip   (Why You Should +1 This Post)

When you +1, you let Google know this content is worth visiting.  As our way of saying thanks, after you +1 this post, you’ll reveal a secret section.  We call it our “+Tip.”  The +Tip for this post is a video that will show you how Google is determining if a site offers “unique” content.

Get your +Tip by clicking on the +1 below.


Learn How to Reveal Content After a +1

(Watch SEO Tip: Rank Higher by Linking Your Google Profile on YouTube)
Here are the links featured in the video:

Link to place on your Author Page:
<a rel=”me” href=””>Google+</a>

Link to place on each of your Content Pages/Posts:
<a rel=”author” href=http://YOURAUTHORPAGEHERE >YOURLABELHERE</a>

Where to make sure everything is working:


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